5 - Arts, Culture, Recreation & Sports

Good designers know how to draw. The best designers are masters at communication. You need to know how to communicate through pictures, words, colours and ideas. But it's also about knowing your market.

I'm very good at the Winnipeg market because I've lived here all my life. It's very hard for someone to move to Winnipeg and be a designer if you don't know that people like flowered couches here or would rather have a coupon than a promotion. You need to know your market inside and out to do well communicating with it.