Doug Crabb, Global Director, Sales and Marketing
My Day
Cultural awareness
I have to be able to understand and respect other cultures and other personalities.
I go into meetings in certain parts of the world where I might think the customer really doesn't like me because they yell and argue about everything. Then later that night when I'm socializing with the same person, it's like they're my new best friend. Their culture influences how they act. It's fascinating but can be confusing if you don't know what's really going on.