Doug Crabb, Global Director, Sales and Marketing
My Job
Personalized solutions
Our ability to deliver different solutions to different regions on a large scale has made us successful.
Often a supplier will try to sell a company more of an item to get a better unit price. We've taken a different approach. Instead of just making huge amounts for, let's say, one large international paint company like ICI Paints, we've changed our approach. We make a lot of one product and then customize it for many different companies.