Ian Kirby, Woodlot Forester
My Day
Giving advice stressful
Giving advice to small business owners can be stressful. If a small business owner is looking for advice it's usually because they're having problems maintaining profitability. I don't want my advice to mislead them.
I try to make sure they understand the information I give them. I'm clear about the potential and not over-promising or under-delivering. I make it clear that my advice has limitations. I don't want my information to be the sole factor in their decision-making.