Chris Clarke, Creative Director
My Job
Help people excel
(TEXT FROM SOUND BITE)
"Our business is to help people excel. To help our clients excel in their business, help sell products for them, get a message out for them or create an image for them. And that means that we have to think differently than anyone else.
"And so we need to approach projects and creativity from a perspective of 'let's not just do what someone else has done; let's try to do something that nobody has done.' And that can be very difficult.
"You're not always successful, but you have to always push yourself to get to that point and be one of the best in the business."