Chris Clarke, Creative Director
My Future
What we look for
Graphic arts employers are looking for people who are creative and technically proficient at their chosen field. Of course, creativity is the most important thing but you've got an added edge if you can back that up with technical skills.
On a more general level, you should be exploring everything about the world around you to develop your sensibility and your ability to generate ideas. You never know where your inspiration will come from so you have to take something from everything around you. Creativity requires constant ideas so you have to have many different sources of inspiration in order to be successful.