Kevin Hnatiuk, Industry Development Entrepreneur
My Job
Grassroots model
NMM is unique because we've modeled ourselves around the needs of the New Media Developer. Where other associations focus on larger, macro-type presentations, we offer smaller sessions on micro-topics like Ajax or Ruby on Rails.
We're user-group modeled and community-minded. The user-group model targets the end producer; the people who actually do the work in each of their respective companies. We enjoy the business benefits while promoting the needs of producers.
As a result, developers from competing companies are partnering with one another on larger jobs. It's grassroots, community-focused versus top-down, corporate models.