Kevin Hnatiuk, Industry Development Entrepreneur
My Job
Work hard, play hard
One of the myths about the New Media industry is that playing video games is the same as making them. It's definitely fun to create new media but it doesn't mean that your day-to-day work is fun. You're very often working long hours and it's hard work.
Typically, a person walks into a new media company and sees a foosball table or video games and their first reaction is that these guys do a lot of playing. I'd say the closest analogy is that you work hard to play hard and successful people in this industry take both work and play seriously.