Debbie McCuaig, President and CEO
My Job
Industry trends
People often want to use the latest trends they read about: animal-free products, fragrance-free, colourless, aloe, vitamin added or essential oils.
They come up with the idea and want to incorporate those elements or ingredients because it will be their marketing platform.
We help them develop the formula. With hemp oil for example, we make sure hemp oil is the active ingredient in the product, whether it's a two-in-one shampoo or ointment.